ارتباطات بازاریابی یکپارچه در تبلیغات

توضیحات محصول

کد محصول : TM34

بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت

عنوان انگلیسی پایان نامه:

Integrated Marketing Communications in Advertising

عنوان فارسی پایان نامه:

ارتباطات بازاریابی یکپارچه در تبلیغات

مقطع پایان نامه:

کارشناسی

نویسنده:

  Raquel Ayerra ,  Manuel Jimenez

 تاریخ انتشار:

سال 2007

تعداد صفحات – زبان – فرمت فایل:

42 صفحه – زبان انگلیسی – PDF

خلاصه پایان نامه:

In the latest years Internet has become a very important marketing tool. By the use of the Net the companies have developed different systems in promotion, sales and relationships with the customers. Briefly, in the last years marketing has gone online taking advantage of the market opportunities. This new feature gives the company a new scenario where it may promote and send messages to the customer no matter where he or she is and no matter when he or she wants to look for information or make their purchases. But, does the company send the same message in all its promotion forms, prices and places? This question adapted just to the advertising campaigns is what this research tries to study.
The main objective of our research is to know if one company uses the same message in its organization when they use advertising in both Marketing online and offline departments. We just focus in one promotion tool, advertising. The chosen company is Iberostar Hotels and Resorts, Spanish tourism company, that really has two different departments of Marketing (offline and online). In order to find out if they have the same message in Advertising and E-Advertising, it is used the theory of Integrated Marketing Communication (IMC).