کد محصول : PN18
بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت
عنوان انگلیسی مقاله ISI:
Normal vs spectacular science: The IMP Group and B2B marketing
عنوان فارسی مقاله ISI:
منابع مربوط به بازاریابی و نوآوری بنیادین در شرکت های خانوادگی و غیر خانوادگی : یک روش پیکربندی
نویسنده:
Jeffrey G. Covin , Fabian Eggers , Sascha Kraus
تاریخ چاپ – ناشر:
سال 2016 – ScienceDirect – Journal of Business Research
تعداد صفحات – زبان – فرمت فایل:
8 صفحه – زبان انگلیسی – PDF
پیش نمایش:
خلاصه مقاله:
Family (FFs) and non-family firms (NFFs) are increasingly shown to be distinct in their operations, including their marketing-related resources, decisions, and actions pertaining to innovation. The current research explores the possibility that while some drivers of innovativeness – radical innovativeness, in particular – may be common to both family and NFFs, how these drivers combine to produce radical innovativeness may not always be the same for these two firm types. Data from 1671 firms operating in four countries were analyzed using fuzzy set qualitative comparative analysis. Results reveal six configurations of behavioral proclivities and/or resources that predict radical innovativeness, including two that are unique to FFs, three that are unique to NFFs, and one that is common to both firm types
توضیحات محصول
کد محصول : PN18
بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت
عنوان انگلیسی مقاله ISI:
Normal vs spectacular science: The IMP Group and B2B marketing
عنوان فارسی مقاله ISI:
منابع مربوط به بازاریابی و نوآوری بنیادین در شرکت های خانوادگی و غیر خانوادگی : یک روش پیکربندی
نویسنده:
Jeffrey G. Covin , Fabian Eggers , Sascha Kraus
تاریخ چاپ – ناشر:
سال 2016 – ScienceDirect – Journal of Business Research
تعداد صفحات – زبان – فرمت فایل:
8 صفحه – زبان انگلیسی – PDF
پیش نمایش:
خلاصه مقاله:
Family (FFs) and non-family firms (NFFs) are increasingly shown to be distinct in their operations, including their marketing-related resources, decisions, and actions pertaining to innovation. The current research explores the possibility that while some drivers of innovativeness – radical innovativeness, in particular – may be common to both family and NFFs, how these drivers combine to produce radical innovativeness may not always be the same for these two firm types. Data from 1671 firms operating in four countries were analyzed using fuzzy set qualitative comparative analysis. Results reveal six configurations of behavioral proclivities and/or resources that predict radical innovativeness, including two that are unique to FFs, three that are unique to NFFs, and one that is common to both firm types
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