درک شبکه های اجتماعی توسط نوجوانان

توضیحات محصول

کد محصول : TM33

بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت

عنوان انگلیسی پایان نامه:

Social Network Perception by Teenagers

عنوان فارسی پایان نامه:

درک شبکه های اجتماعی توسط نوجوانان

مقطع پایان نامه:

کارشناسی

نویسنده:

Alexis Crinquette  ,Victoria Carmen

 تاریخ انتشار:

سال 2014

تعداد صفحات – زبان – فرمت فایل:

52 صفحه – زبان انگلیسی – PDF

خلاصه پایان نامه:

Social networks are opening new opportunities for both companies and customers but they are suffering the quickly changes in the environment. With this research we claim to show: What is the influence, now and future, of advertising in Social Networks users?
In particular the aim of this work is to know how teenagers can change the tendencies of Social Networks in the future and how these changes can affect both customers and companies. But the normal question now is: why teenagers? According to Kishori Jagdish Bhagat (2012, p.4) “The image of the typical teenager has changed from that of a lazy underachiever to an optimistic, ambitious, self assured person with a more confident and positive outlook on life. Though teenagers have not changed psychologically and emotionally over the past fifty years, from a marketing perspective, this age group is much more accustomed to being the targets of sales pitches and is therefore more aware
and sometimes critical of their motives” .
In fact, studying teenagers returns to study the future of a product, a service. Teenagers are the future consumers in a society so if they change their behavior (by using less social networks) the future way of doing business for companies should change too in order to adapt themselves to the new requirements of the new generations. Understanding why some social networks are more attractive than others it is to understand what users are looking for in a social network. Social Networks are used for many things such as socializing, gaming, politic campaigns, selling of products, advertising, health advises… Consumer behaviors change and social networks also, so we have to know if the decline or not of a social network such as Facebook is due to the change of consumer preferences.