Normal vs spectacular science: The IMP Group and B2B marketing
Using blueprinting and benchmarking to identify marketing resources that help create customer value
Revisiting the relationship between marketing capabilities and firm performance
Assessing the nature and effectiveness of international marketing programs in an evolving economy
Exploring organizational propensity toward inbound–outbound marketing techniques adoption
Sustainability as a marketing tool: To be or to appear to be
The external effect of marketing accountability in business relationships: the role of customer value
Security Infrastructure Affecting the Electronic Marketing of Agricultural Products in Ilam Province
Which types of multi-stage marketing increase direct customers’ willingness-to-pay
Marketing Specialists’ Professional Activities Model as A Foundation For Training Content Design