Market distortions and aggregate productivity: Evidence from Chinese energy enterprises
Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach
Normal vs spectacular science: The IMP Group and B2B marketing
Tourists’ shopping experiences at street markets: Cross-country research
Motivation of travel agents’ customer service behavior and organizational citizenship behavior
Using blueprinting and benchmarking to identify marketing resources that help create customer value
Revisiting the relationship between marketing capabilities and firm performance
Assessing the nature and effectiveness of international marketing programs in an evolving economy
Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes