the-essential-guide-to-online-marketing1

توضیحات محصول

کد محصول : BM01

بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت

عنوان انگلیسی:

The Essential Guide to Online Marketing

عنوان فارسی:

راهنمای ضروری برای بازاریابی آنلاین

نویسنده:

Robert Stokes

 تاریخ و نوبت چاپ – انتشارات:

سال 2008-2009  چاپ دوم  – انتشارات Porcupine Press trading under DGR Writing & Reseal

تعداد صفحات – فرمت فایل:

376 صفحه – PDF

 لینک و قیمت کتاب در سایت های خارجی:

لینک کتاب در Amazon

مقدمه کتاب:


“eMarketing: The Essential Guide to Online Marketing” is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. Featuring the tools and tactics essential to eMarketing strategy, search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management, mobile marketing and more! “eMarketing: The Essential Guide to Online Marketing” comes from 10 years of practical experience in the world of eMarketing from a leading digital agency.

There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media. The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing. eMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that lead to the development of the Internet were being developed from the 1950s.